نویسندگان
1 دانشیار دانشکده صنایع دستی، دانشگاه هنر اصفهان، اصفهان، ایران
2 مربی فارغ التحصیل کارشناسی ارشد پژوهش فرش، دانشکده صنایع دستی ،دانشگاه هنر اصفهان، اصفهان، ایران
چکیده
عنوان مقاله [English]
نویسندگان [English]
The ever-increasing progress of technology and the rapid growth of factors in the surrounding environment have created efficient aspects in various fields. Therefore, not aligning with technology and not upgrading the basic level in the field of physical sale of handwoven carpets can cause some damages. Handwoven carpet market and especially its sales is one of the cases that if it cannot go out of the traditional framework and ignore the discussion of technology along with physical sales, some damages will be done to this field. The main goal of this research is to analyze one of the ways of selling handwoven carpets, which is physical sales so that by studying and examining physical sales and the quality of its implementation in the market, we can understand the weaknesses and damages created in this field. By examining physical sales and the quality of its implementation in the market, it is possible to understand the weaknesses and damages created in this field. Therefore, the main question is, what damages threaten the handwoven carpet market in this era due to inappropriate physical sales? Thus, the current research method is qualitative and descriptive-analytical. The approach used in this research is pathology, which is used to separate and analyze damages by emphasizing Harrison's pathology model. The method of collecting information is based on internet sources and articles, which has been completed with the help of evidence and opinions of 11 people who are active in this field and have been selected on a case-by-case basis. The tool used in this research to identify the opinions of the interviewees is a semi-structured interview. In line with the questions and objectives of the research, the specified results indicate the identification of 16 cases of damages in the field of physical sales, which were determined based on the division in Harrison's pathology model; 5 cases of damages are individual damages, 5 cases include group damages and 6 cases are related to organizational damages. The performance and impact of damages on the field of physical sales and the general axis of this art industry are short-term, medium-term, and long-term, respectively. In the following, special solutions are provided for each case of damage
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